If you are a B2B marketing executive your days are filled with generating strong leads and increasingly generating these leads through online channels.

Mansell Group helps B2B marketing professionals with various lead generation, lead nurturing, and marketing automation functions. Once a lead is identified or generated it takes more that setting up an automated email follow up to move the lead through the sales cycle. With mansellONE, you have a fully integrated B2B lead management solution but more importantly you have a team of professionals to help you craft the message, think through the workflow, and optimize the process. Whether you need a B2B email marketing list, or triggered messaging campaigns to drive registrations for a Webinar our platform and people are ready to assist.

The ONE Solution
Mansell Group offers a lead management system that enables marketing professionals to prioritize, track, score, and nurture leads based on behavior. Our solution enables the following:

• Integration with industry solutions such as LeadLife for dynamic lead scoring and prioritization
• Continuously engage leads with dynamic Drip Marketing campaigns that respond to previous behaviors and actions
• Ability to track campaigns, build landing pages, and launch forms for collecting leads via web-based interactions such as Webinar registrations and whitepaper downloads
• Ability to create, launch, and track PURL(s) (personalized web addresses) to enhance the customer experience and response rates from offline campaigns
• Integration with leading CRM applications such as salesforce.com, SugarCRM, and Microsoft Dynamics

Learn more about the ONE solution you need! Contact us today.