If you are a Business to Business (B2B) marketer generating a lead is not what it once was. Today, potential customers are looking for knowledge-based sales content. Whitepapers, Webinars, online resources, these are the new Technology Enabled tools of a B2B marketing organization. Technology has completely altered the way that software developers, law firms, accountants, and other B2B organizations generate new customer leads.

The B2B market place is changing with the introduction of “Marketing Automation”, lead scoring, lead management, lead nurturing, etc, etc. Your potential customers are not looking for you to “load an email list and simply automate it”. Truly leveraging Technology Enabled Marketing takes people who understand your business and more importantly can relate to your desired target. Mansell Group has years of experience and hundreds of B2B customers to leverage as we help implement programs focused on using technology to reach new prospective customers.

The ONE Solution
Mansell Group can help B2B marketers with the following:

• Access to email marketing databases that can be targeted to ensure that you are reaching the correct industry, title, and size
• Integration with various CRM (customer relationship management systems), websites, and partners to build a customer marketing database that is complete with historical behavioral information
• An infrastructure that delivers millions of messages for hundreds of organizations that ensures timely and reliable message receipt
• Ability to customize content, track, and deliver dynamic messages based on profiles, behaviors and specific actions

Learn more about the ONE solution you need! Contact us today.