Direct mail programs are extremely expensive and telemarketing is increasingly not a desired channel. Technology Enabled Marketing requires that you have email addresses, mobile numbers, websites, etc.

An email append takes a portion of your customer database - those with whom you have an established relationship - finds (matches) corresponding email addresses and gives these customers a chance to decide if they want to hear from you via email. It then appends these email addresses to your database and sends it back to you. Organizations choose Mansell Group because email Appending is much more than matching a database to a database. To truly engage the customer and get them excited about staying on your email list - you need to sprinkle some of that relevance and compelling content stuff on it. Don’t waste the chance to engage an email address by just “matching and blasting”.

The ONE Solution
Mansell Group can help you develop a comprehensive email Appending strategy and engagement campaign. Our solution enables the following:

• Access to the largest most accurate email appending database in the world including over 100 million email addresses
• Advanced matching algorithms that ensure our processing finds the correct individual identified within your database. Matching on not only name, but street, zip code, and other profile information
• Dedicated Client Services Manager to help craft a complete campaign to engage to the new email address not just “match and blast”
• Development of campaign content and creative design to engage the prospective email addresses with a compelling reason to allow an electronic communication channel between you and them
• Management of the opt-out, CAN-SPAM compliance, and database processing

Learn more about the ONE solution you need! Contact us today.