Opportunity

As a mobility solutions leader, Stratix Corp serves Fortune 1000 companies in retail, transportation and logistics, field service and government supply chain industries. In the past three years, the company has grown from $37 million to $109 million in revenues. When Stratix came to Mansell Group in 2005, they were communicating with clients and prospects using traditional marketing methods. Since that time, the company realized the many benefits of having a smart e-marketing strategy, using a combination of email newsletters, Web forms and online surveys.

Solution

Through Mansell Group’s email platform, Stratix began communicating directly with their audiences to make announcements about tradeshows, Webinars and other event promotions. Additionally, they use email marketing for client notifications and internal and external satisfaction surveys. Stratix carefully monitors results, taking the outcomes and applying them to future campaign strategies to achieve more and better response rates.

The Stratix sales force also enjoys the visibility of the campaign results, seeing them in real-time, which provides the sales team the ability to follow-up quickly with a prospect.

Results

With the help of the e-marketing opportunities afforded by Mansell Group’s e-marketing platform, Stratix credits some of its growth to these marketing efforts.

“E-marketing gives us tremendous ability to touch and communicate with audiences. We couldn’t envision driving this level of growth without e-marketing, and without Mansell Group,” said Paul Shiman, vice president of marketing for Stratix Corp.

In addition to the robust functionality of Mansell Group’s e-marketing platform, Stratix also enjoys the cost effective nature of the service. While Stratix has significantly increased client acquisition over the past few years, they have been able to maintain the same e-marketing budget, proving that the e-marketing is worth the money spent, and it helps maintain a stable marketing budget.