Recently, the organization requested, through our Labs@Mansell program, the development of a truly dynamic, 100% personalized, email prototype. This prototype led to AARP launching a specific Membership Relationship Management (MRM) program targeted around email communications.
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Utilizing mansellONE's advanced email messaging software, AirTran established its Net Escapes program on their Web site. Through this program the airline began emailing weekly discounted fare notifications to their database of customers that chose to receive them.
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The primary question was one that many organizations seek to answer: “Are my constituents online, and will they engage with me through this channel?” In partnership with the leadership of Planned Giving Mansell Group researched various email and online channels for communicating.
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Concurrent found this information so helpful they wanted to integrate the email interface with the SalesLogix system. Mansell Group created an electronic interface to automatically update the SalesLogix CRM with the contact-specific data provided by Mansell Group’s email platform.
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The NEA engaged Mansell Group to implement an enterprise email messaging strategy within the national home office as well as state affiliates. The primary objectives of the program included collecting 75% of all members’ email addresses.
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On average, customer wait time in the consumer products industry is 83 hours. Since the adoption of NetAgent, the Payless call center has seen their average email response time drop from days to a matter of hours or minutes.
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PointClear began using Mansell Group’s email marketing platform to send email newsletters, online surveys and Web forms to cost effectively communicate and engage contacts.
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When Stratix came to Mansell Group in 2005, they were communicating with clients and prospects using traditional marketing methods. Since that time, the company realized the many benefits of having a smart e-marketing strategy, using a combination of email newsletters, Web forms and online surveys.
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Mansell Group integrated with Time Warner's order entry system to capture daily orders requiring new installations. Personalized emails are now sent immediately upon receipt of installation orders conveying important information about services to be installed.
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Through Mansell Group’s email platform, mansellONE, Training Industry was able to conduct advanced segmentation of its audiences, furthering the chance that the recipient will be receptive to the message.
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Mansell Group combines leading technology and marketing insight to drive customer communication programs including:
